7 tips for a LinkedIn photo that works

Your profile photo is often the first thing a recruiter or client sees of you. A good headshot is sharp, up to date and conveys quiet confidence — not a holiday snap with someone cropped out.

1. Keep the framing tight

Your photo appears small on LinkedIn. A head-and-shoulders crop works best; anything wider gets lost in the thumbnail.

2. Choose clothes you wear regularly

An outfit you feel comfortable in always creates a more natural image than a brand-new shirt that still feels stiff.

3. Think about your background

A plain, light grey background is a safe, timeless choice. A warmer tone can work well for creative industries.

4. Smile naturally

A small, genuine smile works better than a broad, forced grin. We keep chatting throughout the shoot; the best shots often happen between poses.

5. Pay attention to your shoulders

Turning your shoulders slightly while keeping your face towards the lens creates a slimmer silhouette and a more engaged posture.

6. Update your photo every two years

People should recognise you from your photo when you meet in person. A ten-year-old image works against you.

7. Be consistent

Use the same photo on LinkedIn, your CV and your website. Being recognisable builds trust.