Olo Colour: A New Dimension in Modern Photography

In April 2025, scientists at the University of Berkeley discovered a new colour, named Olo, through advanced laser stimulation of the human retina. This colour has an unprecedented level of saturation that cannot be seen with the naked eye under natural conditions. Although Olo cannot currently be reproduced on screens or in print, it offers fresh inspiration for photographers – particularly studios such as Jaweed Studio.

A Colour We Cannot See, but Can Feel

Although Olo cannot be displayed on a screen, the concept opens the door to new experiments with light, colour and atmosphere. In portrait and boudoir photography, where emotion and aesthetics take centre stage, the idea of Olo can encourage photographers to create images that feel more powerful and visually intense than ever.

Inspiration for Newborn and Children's Photography

In baby and children's photography, colours are essential for conveying both calm and playfulness. As a symbol of innovation and discovery, Olo can inspire soft, fresh colour palettes for backdrops and outfits. Think of distinctive shades that bring something extra to the scene without losing the tenderness of the moment.

Dreamlike Atmospheres in Wedding Photography

Weddings are all about magic, romance and capturing unforgettable moments. By drawing on the idea of Olo in lighting design, colour editing or visual storytelling, wedding photographs can take on an almost surreal atmosphere. This gives the images not only a luxurious feel, but also an emotional depth that lingers.

Artistic Depth in Boudoir and Portrait Photography

Boudoir photography is about strength, beauty and confidence. As a symbol of the invisible or the elusive, Olo can inspire mysterious, almost spiritual elements within an image. Think bold contrasts, creative colour combinations and a playful approach to light that connects with the viewer on a deeper level.

Conclusion

We may not be able to capture Olo with our cameras just yet, but the concept gives us an opportunity to rethink our photographic eye. At Jaweed Studio, we draw on this inspiration to create images that go beyond the purely visual – bringing together experience, emotion and beauty in its purest form. Because photography is not just about what you see, but above all, what you feel.